Social Media · Content · Meta Ads · Graz

Make your social media work for your business.

Monthly content and social media management for beauty businesses in Graz. One monthly shoot, consistent content, Stories and advertising — handled by one person.

Let's talk
The idea

You run your business.​
I take care of your Instagram.

You focus on your clients. I plan, film, edit and publish content that presents your services professionally and helps your business stay visible online.

01 / CONTENT DAY

One shoot a month

I visit your studio and create photo and video content for the weeks ahead.

02 / SOCIAL MEDIA

Consistent presence

Stories 5 days a week and 2–3 feed posts per week: Reels, carousels or photo posts.

03 / META ADS

Local visibility

Facebook and Instagram advertising via Ads Manager or the Promote button. Ad spend is separate.

What I create

From an idea to a finished Reel.

Concept → filming → editing → caption → publishing. Content tailored to your services, brand and local audience.

Links to my clients’ Instagram accounts are available upon request.

12 Months · Case Study
Case Study · Nail & Pedicure Studio · Graz

How we grew an Instagram account by +1,000 followers and built a consistent booking flow.

A 12-month project with a premium nail & pedicure studio in Graz. The goal: grow the audience locally and turn Instagram into a reliable source of bookings — with an average Meta Ads budget of just €150 per month.

Growth isn't always about going viral. It's about building a recognizable brand and turning Instagram into a practical channel for attracting clients.

— Viktoria · Social Media · Graz
01 / The Challenge

Grow the studio's Instagram presence and attract new local clients.

The goal was to grow the studio's Instagram presence, attract new local clients and maintain a steady flow of bookings while preserving its premium positioning.

02 / The Strategy

Instead of chasing viral views, we focused on three key elements.

01

Strategic Content

Consistent Instagram content that reflected the studio's quiet luxury positioning and premium service.

02

Targeted Advertising

Meta Ads campaigns managed through Ads Manager, designed to reach potential clients in Graz.

03

Booking System

A streamlined online booking process that made it easy for potential clients to turn their interest into an appointment.

03 / The Results · 12 Months

Quiet growth. Steady demand. Real bookings.

+1,000 Followers Organic & paid growth combined
€1,800 Total Ad Spend Over 12 months
€150 Avg. / Month Local reach in Graz
2 weeks Booked Ahead Consistent schedule
04 / By The Numbers

The screenshots behind the story.

Meta Ads Manager: 7 campaigns, €2,075.56 total spent, 418,889 total impressions

Meta Ads Manager · €2,075 across 7 campaigns

Reel insights: 172,033 views, 144,880 viewers, 40 new followers, 1.1K likes

Top Reel · 172,033 views · 40 new followers

Instagram Insights overview: 63,172 views, +66 followers, 401 interactions in 30 days

Account Insights · 63,172 views in 30 days

Account grid with content views per post — quiet luxury aesthetic, consistent publishing

The Feed · Consistent content that actually converts

05 / The Key Takeaway

Growth isn't always about going viral.

Over 12 months, we built a consistent Instagram presence aligned with the brand's positioning, used targeted advertising to reach local potential clients and created a system that supported regular bookings.

With an average advertising budget of just €150 per month, we achieved steady audience growth and supported consistent demand for the studio's services.

The focus was never on chasing views. It was on building a recognizable brand and turning Instagram into a practical channel for attracting clients.

A little about me

Hi, I'm Viktoria.

I'm a Social Media Specialist & Content Creator based in Graz, with 6+ years of experience in marketing and social media. I work with beauty, lifestyle and local businesses that want professional content and a stronger Instagram presence.

I currently communicate with clients in English or Russian.

English — communication & content Russian — fluent German — basic
Monthly social media package

One shoot. One person. Your social media taken care of.

Content planning, one monthly shooting day, photo and video content, Stories, feed posts, editing, Instagram management and Meta Ads setup/management.

  • 1 shooting day / month
  • Stories 5 days / week
  • 2–3 feed posts / week
  • Reels & video editing
  • Instagram management
  • Meta Ads management
€500per month

Advertising budget, travel outside Graz and any extra production costs are not included unless agreed.

Let's work together

Let's make your Instagram​
look as good as your business.

Based in Graz · Beauty & lifestyle businesses

Get in touch

Viktoria Andreykova · Social Media & Content · Graz Instagram (in Russian): victoriaandreykova · Email: vika.andreykova1998@gmail.com
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